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Work Experience

2015 - Today

Junior Analyst/Strategist

May 2017 - Present​

I service a variety of brands which include Mazda, Volvo, Ford, Kelloggs, and others. I evaluate their media performance, provide insights and recommendations based on the landscapes they operate in. I have conducted training on proprietary company tools and familiar with Nielsen Arianna, AdDynamix tools.

 

Student Intern at Mindshare World

March 2015 - April 2017 (2 years 2 months) I work

in the Business Planning department, where my

responsibilities include Market and Consumer research and insight discovery.

2014 - 2015

Promoter at Offlimit Communications

November 2014 - June 2015 (8

months) Increasing brand awareness to

consumers, with the objectives of driving sales

for the brand being promoted.

2012 - 2013

Promoter at KG Promotions

March 2012 - May 2013 (1 year 3 months) I

worked as a promoter for children’s parties as

well as a waitress for elderly citizens at Pick ‘n

Pay.

Skills

•Microsoft Programs

•Adobe Photoshop

•Premire Pro

•Customer Service Development

•Public Speaking

•Market & Customer Analysis

•Strategic Insight Development

•Brand & Marketing Strategy

•Brand Development & Strategy

•Strategic Brand Positioning

•Brand & Marketing Communications

•Digital Marketing

•Brand Management

•Business Model Innovation

Education

2017 / DEC

Vega School of Brand Leadership

Bachelor of Business Administration (BBA),

Brand Building and Management.

2011 / DEC

Daspoort Secondary School

Grade 10 – 12

Education

© 2017 by Lerato Thando Manaka. Proudly created with Wix.com

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